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VdE | Gestor de Marketing | PremierBet Mozambique

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PremierBet Mozambique stands at the forefront of the country's dynamic sports betting industry, offering an unparalleled blend of entertainment, innovation, and opportunity. As a leading provider in the market, PremierBet Mozambique has built a reputation for excellence through its commitment to customer satisfaction, integrity in operations, and a diverse range of betting options. With a focus on empowering sports enthusiasts and gaming aficionados alike, PremierBet Mozambique continues to redefine the landscape of sports betting, providing a secure platform where excitement meets responsible gaming practices. Through strategic partnerships, cutting-edge technology, and a deep understanding of local preferences, PremierBet Mozambique remains a trusted choice for those seeking premier sports betting experiences in the region.

We are currently seeking a Marketing manager for our office in Maputo whose responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity.

Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Responsibilities:

  • Develop strategies and tactics to get the word out about Premier Bet and drive qualified traffic to our front door
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Produce valuable and engaging content for our website that attracts and converts our target groups
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements and skills

  • Demonstrable experience in marketing together with the potential and attitude required to learn
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • A sense of aesthetics and a love for great copy and witty communication
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • BSc/MSc degree in Marketing or related field
Prazo: Default

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