VdE | Gerente de marketing | Radisson Hotel Group
Primary Objective Of Position
The Marketing manager is responsible for coordinating all communication activities for the Radisson Blu Hotel & Residence, Maputo, with an emphasis on public relations, social media, online and offline marketing . The job incumbent should be active, proactive, and achieve results. All work is carried out in line with the hotel’s guidelines, The RHG corporate guidelines and service concepts.
MAIN OBJECTIVES
- Responsible for the development and effective implementation of marketing, digital communication and social media for the Radisson Blu Hotel & Residence, Maputo,
- Manage all social media efforts for the hotel.
- In charge of the brand management for the hotel.
- Design and implement appropriate & marketing strategies to ensure the effective strategic positioning and visibility of the property and the brand.
KEY RESPONSIBILITIES Communications
- Develop and implement digital communication and social media plan to promote Radisson Blu Hotel & Residence, Maputo, within the market, in cooperation with the regional office.
- Promote Radisson Blu Hotel & Residence, Maputo, and its executives through social media network, trade shows, photo calls and events.
- Direct any local PR agencies in terms of managing the brief, the pitch and appointment process and working closely with the agency to promote the hotel, with approval from regional office.
- Develop and maintain media and online journalists/bloggers lists for use on regional basis in liaison with the corporate PR agency.
- Write, edit and submit news releases to the media locally.
Marketing
- Design the annual marketing plan for Radisson Blu Hotel & Residence, Maputo, that will act a guide for marketing operations throughout the year;
- Ensure a coherent brand message and tone of voice;
- Deliver creative, innovative and effective advertising, collateral, tools;
- Develop online content for B2C activities;
- Ensure effective database management in the hotel;
- Adaptation of corporate campaigns as directed by the Area Support Office;
- Development of tactical marketing activities and campaigns;
- Manage and develop strategic B2C partnership and sponsorship;
- Monitor consumer data, ROI leisure campaigns, market research;
- Support the implementation of the Brand MICE offers;
- Manage and develop strategic B2B partnership and sponsorship;
- Provide monthly reporting to the GM. Will include but not be limited to reporting on the status of prioritized marketing and communication activities;
- Lead agencies where appropriate to execute all communication activities (marketing materials, advertising, client communications, direct mail, marketing campaigns, etc.)
Social Media
- Manage the execution of the company’s social media strategy
- Online reputation management for the Radisson Blu Hotel & Residence, Maputo, based on social media and review sites monitoring
- Create and execute frequent promotions and create engagement on multiple social media channels
- Monitor and manage the use of ReviewPRO
- Manage the hotel’s social media channels composing engaging and informative content using appropriate brand voice and best practices on social channels including Facebook, Instagram, Google+.
Skills
Microsoft Office
Social Media
Fluent in English
By applying you confirm you have these skills
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